Transgender Vacations, a Miami-based company, has launched to sell travel to transgender people and their friends and families. 

The new company has partnered with British travel firm Focus Diva, a division of Focus Travel Group, to offer global services.

Transgender Vacations was founded by Stephanie Land, a transgender woman who serves as company director, and Jennifer Grant, a member of the LGBT community and director of Focus Diva in the U.K.

“Booking with us, travel agents and members of the community are assured that we understand the challenges that transgender travelers face and that we are their ultimate resource and ambassador every step of the way to deliver their ultimate holidays,” Grant said in a statement.

Transgender Vacations’ launch kicks off with a “Transgender and Friends European River Cruise,” a seven-night Danube cruise charter from Passau to Budapest onboard the Belvedere, a river cruise vessel owned by German company TransOcean.

The onboard program will showcase motivational lectures and workshops by transgender leaders, including Kellie Maloney, a former British boxing promoter who underwent gender reassignment in 2014; Alexis Dee, who serves as president of the Southern Comfort Conference, one of the largest gatherings of the transgender community; and Sophie Cook, Premier League football photographer, newspaper editor, motorbike racer and transgender woman.

The cruise starts at $2,099 per person, cruise only, and sails Oct. 23-31, 2016.

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