ARC head makes his case for daily reporting

RC president and CEO David Collins provided the following written responses to questions about daily reporting posed by Travel Weekly:

TW:What will daily reporting tell airlines that they don't already know? When agents make bookings for clients, the reservations and payment information goes directly into airline reservations systems. They have real-time data on sales and availability.

Collins: Booking data are not accurate data showing what actually takes place. The airlines need accurate transaction data to take into their revenue recognition and analysis systems and in today's environment that cannot be provided until the sales week and subsequent days have passed.

TW:Does ARC have an idea of how frequently forbidden voiding occurs? What is the dollar loss in that?

Collins: Our data analysis is focusing on fraudulent voids where transactions that actually took place were voided. Our analysis shows that, while the airlines experience a void rate of 2% or under in other distribution channels, the overall void rate in ARC is slightly above 6%. ... The void rate in the small travel agent sector is 10%.

In taking this research to the next step, we have worked with individual carriers and found significant numbers of cases where passengers have flown but the ticket was voided. And these occurrences are not limited to a few agents.

TW:Your letter noted that cash transactions are settled 10 to 17 days later than credit transactions. Why have the airlines waited until now to express concern about the long float? Couldn't ARC just move the date for drafting agents' accounts while staying with a weekly cycle?

Collins: As stated, the purpose of moving to daily reporting is to transmit transaction data to the airlines daily. Remittance is a separate issue.

The airlines have raised these issues now because they are in a severe financial crisis. Firstly, they cannot afford to underwrite losses arising from abuse of the voiding functionality. Secondly, receipt of faster and more accurate data is critical to managing their airlines.

As we have stated, we will not be raising daily remittance in the dialogue, but will be reviewing the disparity between settlement of credit sales and settlement of cash sales.

TW:Some small agencies are concerned that their part-time bookkeepers will have to come in every day instead of once a week. Others have expressed concern that they will be burdened with filing a report every day, even when they have no transactions. What can you say to them at this stage?

Collins: We would say to them that this is precisely why we are initiating the dialogue.

The issues we have raised need to be resolved, but we want to work with the travel agent community to make sure that the solutions will work in their business process.

A key issue is that we need to be able to send clean and accurate data to the airlines daily. It may not be necessary for a bookkeeper to come in daily.

The way a daily system might work, for example, is that, where Day 1 is the day of the transaction, the data go into the travel agent's IAR report that night and the data are available in the travel agent's IAR report on Day 2. The travel agent would have Day 2 to correct any errors in his IAR report and on Day 3 we would send the data to the carriers.

Twenty-eight percent of ARC locations would only have to review one (or fewer) tickets per day while 50% of ARC locations would have to review seven or fewer tickets per day. Moreover, by reviewing and addressing any errors sooner, the transactions are likely to be more familiar and more easily corrected if necessary while the passenger may still be close at hand.

We would think that in a good quality-control system, travel agents would want to know within 24 hours if there are errors in their transactions.

TW:Will there be time to adjust back-office technology should that prove necessary at some agencies? What can you say about that at this stage?

Collins: Yes. We certainly plan to extend the dialogue to the back-office technology vendors just as we are looking to work with the travel agent community on these issues.

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