ARC has redesigned its website, arccorp.com, in line with
its rebranding initiative.
Last year, ARC introduced a new brand identity, including a
new logo and tagline, "The intelligence behind air travel."
On the new website, users will find a more in-depth,
interactive sales statistics page. ARC said for the first time, visitors can
access the average U.S. roundtrip ticket price, which is updated monthly. The
sales statistics page also includes information on totals of transactions
settled by ARC, domestic and international fares monthly and yearly, and agency
"The chief objective with the website's rebranding
effort is to improve our customers' experience," ARC managing director of
marketing and emerging markets Scott Hoyt said in a statement. "All the
ARC tools and resources our customers need will still be readily available,
while a simplified search function allows visitors to find the information they
need quickly and easily."