ARC has redesigned its website,, in line with its rebranding initiative. 

Last year, ARC introduced a new brand identity, including a new logo and tagline, "The intelligence behind air travel."

On the new website, users will find a more in-depth, interactive sales statistics page. ARC said for the first time, visitors can access the average U.S. roundtrip ticket price, which is updated monthly. The sales statistics page also includes information on totals of transactions settled by ARC, domestic and international fares monthly and yearly, and agency ticket sales.

"The chief objective with the website's rebranding effort is to improve our customers' experience," ARC managing director of marketing and emerging markets Scott Hoyt said in a statement. "All the ARC tools and resources our customers need will still be readily available, while a simplified search function allows visitors to find the information they need quickly and easily."

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