ARTA, MedicAlert Foundation create initiative

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LEXINGTON, Ky. -- ARTA teamed up with MedicAlert Foundation International to help ensure that travelers have their personal information available in case of an emergency.

According to ARTA President John Hawks, travelers, particularly since 9/11, have raised concerns about "the portability of their medical records."

"We have heard from our agents' clients about it," he said during a teleconference with the media. "Clients [want to know] what happens if they are on the road and they are injured and have to go a hospital, but they don't have a lot of information with them."

That's where the nonprofit MedicAlert Foundation International steps in.

"Our mission is to save and protect lives," said Harbinder Maan, marketing manager for the foundation, which has some 4 million members. "What this ARTA initiative allows us to do is to have another avenue to have our voice heard."

Maan said travelers sign up and provide MedicAlert with their medical information, medications they're taking, allergies and other data. The information is kept confidential.

Travelers keep the information up to date by calling MedicAlert or by entering information on its Web site, www.medicalert.org. MedicAlert then sends the traveler an ID card, ID bracelet or pendant with an identification number. MedicAlert ID bracelets come in various styles. Some are priced as high as $300 each.

In the case of an emergency, medical staff call the phone number on the MedicAlert item. Using the ID number, MedicAlert then retrieves the traveler's medical data and provides assistance to the medical staff. MedicAlert's phones are manned 24/7 and are answered by registered nurses.

Turlock, Calif.-based MedicAlert also has offices in Great Britain, Australia and the Far East, among other places.

"It provides peace of mind so that if you are unconscious and cannot speak for yourself, MedicAlert can provide all of that information," Maan said. "If requested, we can fax the information to the emergency room and make it available to the doctor."

MedicAlert also can notify next of kin if necessary to bring them up to date on the emergency and the hospital where the traveler has been admitted.

There is a $35 annual fee to join MedicAlert, $20 for renewals. Agents receive a $5 commission for each person they sign up.

"This is not something we are going to limit to ARTA agents," said Hawks. Agents who belong to ASTA and the Cruise Lines International Association are welcome to join the effort, he said. Similarly, ARTA hopes to enlist the National Tour Association and its tour operator members, as well.

"We want to make this as widespread as possible to have the whole industry get involved," Hawks said.

To contact reporter Michael Milligan, send e-mail to [email protected].

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