LEXINGTON, Ky. -- ARTA said it will launch a national campaign this
winter to encourage consumers to give travel packages as holiday
gifts.
"ARTA wants to help agents expand their sales base, and the
Christmas-New Year's season provides the perfect opportunity," said
ARTA chairman Lynn Hayes, owner of Danville, Ark.-based Lynn's
Travel World. The campaign, which ARTA tested earlier this year
with a Valentine's Day promotion, is being supported by hotel,
cruise line and tour operator members of the association's
suppliers council.
Agents who sign up for the promotion will receive an ARTA
Holiday Sales Kit with marketing materials, sales primers and
camera-ready sales items such as flyers. ARTA said it will
distribute kits to member agents and the first 250 nonmember agents
who call (888) ARTA-NOW.
The previous Valentine's Day kits were limited to members of
ARTA and the National Association of Cruise-Oriented Agencies.