The Priceline Group has changed its name to Booking Holdings
Inc.
Starting on Feb. 27, the company's stock will trade on the
Nasdaq under the ticker symbol BKNG.
"Today, our largest brand is Booking.com, which has
more than 1.5 million properties, averages over 1 million bookings per day and
produces a significant majority of Booking Holdings' gross bookings and
operating profit," CEO Glenn Fogel said in a statement.
In addition to Booking.com, Booking Holdings' brands include
Priceline, Kayak, Agoda, Rentalcars.com and OpenTable.
"We are at a defining moment in our company's history --
making this change to more accurately align our company name with our largest
business, connect our collective brands to a name that reflects their shared
capability to help customers book amazing experiences, as well as better
reflect the truly global operation that we have become today," Fogel said.
Booking Holdings is headquartered in Norwalk, Conn.