Booking.com has released
a new search function, Destination Finder, that allows users to search for
destinations using keywords like
"skydiving" and "photography."
The Priceline Group, parent of Booking.com, said that there are over 200 keywords.
For instance, a search
for “downhill skiing” destinations in Europe on the Destination Finder offers three countries with recommended downhill skiing locations: Austria (378
destinations), Italy (236) and France (221). It then offers more specific
locations, like Solden, Austria; Zermatt, Switzerland; and Bansko, Bulgaria.
“Our aim is to connect
every traveler with those possibilities that perfectly match their
personality, desires and ambition,” said David Vismans, chief product officer at