Debit Debacle: N.C. Agency Pays Off AA

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WASHINGTON -- After spending nearly a year trying to resolve a dispute with American over debit memos, Travel Incorporated of Raleigh, N.C., paid the airline $514.38 rather than lose its plate.

The dispute boiled down to how to fill out the tour code box on tickets for a 21-person group and a large meeting of more than 200 people in the Caribbean last year.

When the agency started ticketing, it discovered that American wanted the AN number, which identified the group, to be placed in the tour code box. But the IT number, which entitled the agency to 11% commission, also was supposed to go in the same box, and both numbers wouldn't fit.

The agency said it went to great pains and made numerous calls to get information from American, even asking for a written example on how to place both numbers in the box.

At one point, the agency said, someone on American's group desk asked, "What's an IT number?"

Eventually, Travel Incorporated received instructions from American to run the two numbers together, without separating them with the letters "IT," and squeeze in as much of the IT number as possible. It was the absence of the letters "It" that triggered $1,028,76 in debit memos for incorrect formatting on the first batches of tickets issued. The agency quickly learned to put the letters on the rest of the tickets.

The agency said it wrote American explaining the problem with the debit memos, but received only form letters that did not address the issue.

Finally, after American threatened to terminate its appointment, the agency convinced the carrier's group desk to absorb half the amount.

"We paid the $500 to stop them from pulling our plate," said agency vice president Scott Reidenbach, describing the debit memos as the most "absurd" thing that he's seen during his 10 years in the business. "It was ridiculous. It's taken so much time, and caused us a huge amount of stress."

"This agency was not trying to take any money from American Airlines that we weren't entitled to. We put the numbers down the way we were told," Reidenbach said. Reidenbach, an ARTA member who has three offices doing about $15 million in business, sent ARTA a four-page memo about the situation as "an example of a pretty flagrant abuse of power."

At ARTA's suggestion, he plans to discuss the matter with his congressman, Rep. David Price (D-N.C.). "He's actually a customer, so that helps," Reidenbach said.

Other major airlines, he said, recognize "that we make mistakes but we haven't tried to cheat ... but not American. We're double checking all American tickets now because we don't have the time to spend hours chasing after debit memos," he said.

The agency is gearing up to ticket its 1998 groups to the Caribbean. "The good news is that American no longer has IT numbers. The bad news is that we earn only 8%," he said.

An American spokesman said the carrier is researching the agency's complaint.

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