Flight Centre Travel Group (No. 6 on Travel Weekly's 2018 Power List) has acquired itinerary-management platform Umapped for an undisclosed price.

Umapped, based in Toronto and founded in 2012, will operate as an independent business unit run by its co-founders, Lisa Israelovitch and Thierry Wong. They will report to Flight Centre chief digital officer Atle Skalleberg.

Umapped and Flight Centre "share a common ethos to leverage technology to empower travel advisors and suppliers by enriching the customer journey at every touchpoint," Israelovitch wrote in a message to customers. "Umapped will continue to support its customers and products and is committed to maintaining the highest standards of data security and privacy."

Flight Centre said its brands and infrastructure will help Umapped "accelerate the adoption of its technology globally." Going forward, expanding its offerings will be a priority.

In a statement provided to the Australian Securities Exchange, Flight Centre said Umapped is already being used by its U.S. wholesale business, Gogo Vacations. It will be rolled out to other businesses globally.

"We have been impressed with the platform and believe it can have a positive impact on our consultants' productivity and on our customers' travel experiences," Flight Centre CEO Graham "Skroo" Turner said in a statement. "We continue to invest in technology and teams that can surface our expertise, but also make millions of engagements with our customers easier and more personal. We hope to deploy Umapped software in several countries within a year."

 

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