Liberty Travel will launch a rewards program for customers on Nov. 22, enabling them to shop for merchandise and earn points for future Liberty Travel bookings.

The retail rewards program is new to Liberty. Customers shop for a variety of merchandise; Liberty pointed to categories like electronics, accessories and wine. For every dollar spent on merchandise, customers earn travel points that can be applied to future bookings with Liberty Travel.

It costs $79 per year to join the rewards program.

The program’s launch date coincides with Black Friday, and Liberty is offering several coinciding benefits from Nov. 22-Dec. 2. Spending certain amounts through the program will entitle users to free or lower-cost membership in the program.

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