MAST Travel Network has introduced its AI Toolkit to help member advisors complete a number of tasks: itinerary creation, social media caption and content creation, agency biography creation, email polishing and crafting SEO-friendly blog posts.
MAST said more features will be rolled out this year.
The AI Toolkit comes at no cost to MAST members.
"The travel marketing landscape is evolving rapidly, and our AI Toolkit is designed to empower our members with the tools they need to stay ahead," said Matt Hutten, MAST's senior manager of digital strategy and technology. "By integrating advanced AI technologies, we aim to enhance the effectiveness and efficiency of marketing efforts and tasks across our network."