A decade ago, the one-story, earthquake-proof building occupied by
Santa Cruz (Calif.) Travel was destroyed in an earthquake --
because the building next door fell on it. Then it rained.
Jeanne Epping, the agency's owner, said she had not had a
disaster plan for her business. "It had never occurred to me. And I
had no earthquake insurance as that was so costly and I figured
there would not be a big risk of bad destruction."
She is a believer now. Epping recalls slipping into the agency,
contravening efforts to keep people out of buildings, to get
will-call tickets, after which she and her son delivered them by
looking for clients on the streets. But the National Guard kept her
from securing the blank ticket stock for a nerve-wracking period of
time.
She then moved the Santa Cruz staff into a branch office in
Aptos, Calif. and "knocked on doors looking for a space to
rent."
She contracted for a storage space from the Seventh Day
Adventist Church and stayed there five years. Although her agency
was rebuilt in a year, Epping rented it to others for four years
because the entire area was too much of a construction site for
comfort.
After her disaster, Epping -- a former ASTA president -- helped
ASTA create materials for members on what to do to prepare for a
disaster, lists of names to call, how to deal with ARC rules, how
to protect data and so forth.
Be alert: Keep your agency's policies
current
Don't wait for disaster to strike to discover that newly
acquired assets or a change-in-coverage request slipped through the
cracks. Every time a change occurs in your business, be mindful of
what is and is not covered in your insurance policies.
Any equipment costing more than $1,000 that is bought, sold or
traded should be reported to your insurance broker.
When changes are made to your policy, you need to read the
confirmation documents carefully. Call your insurance agent to
confirm that the new policy or attachment correctly reflects the
change you requested.
Be prepared: Consider specialized insurance
policies
To be fully covered in the event some kind of disaster strikes
your agency, you will need to purchase a few specialized policies
in addition to the standard business policy discussed above.
Here are some specialized types of insurance coverage you may
wish to discuss with your agent:
Property insurance protects you against losses from physical
damage or theft including equipment, inventory, business records
and even your building.Make sure it also includes glass protection if you have display
windows.
Business interruption insurance pays your bills while your
business is closed due to a disaster such as a fire.Lost profit protection is available but usually expensive.General liability insurance protects you from paying for bodily
injury or property damage to a third party, such as a customer who
slips and falls in your agency. Besides paying medical expenses,
the policy covers the cost of defending lawsuits, bonds or
judgments.Workers' compensation insurance protects you from liability for
an accident involving an employee. This coverage pays employees'
medical expenses and provides some income replacement when a worker
is injured or disabled on the job.Workers' compensation is required by law. Check with your state
for regulations or consult your insurance agent.
Automobile insurancecovers your commercial vehicle(s). Even your personal car, if
used for business purposes, should be covered for business
use.(Note: Be aware that sometimes your personal car insurance
carrier will insure your car at lower rates even if it's used in
the business.)
Life insurance in the form of "key-man" coverage pays the
company upon the death of a key person, usually the owner or silent
financial partner. This enables the company to keep afloat
financially until a reorganization can occur.Umbrella policies provide additional liability coverage at
reasonable rates. For example, if a customer is injured at your
agency, his or her medical claims could easily exceed the limits of
a general liability policy. The umbrella policy would kick in to
cover the difference.