As part of an ongoing strategy to create alliances with consumer media brands, Signature Travel Network has partnered with Architectural Digest magazine to launch design-focused itineraries.
The deal brings the number of the consortium’s media alliances to four. The other three are with Bon Appetit magazine, the Food Network and Condé Nast Traveler magazine.
The Bon Appetit and Food Network programs launched in December, and the Conde Nast Traveler partnership was introduced in February.
The Architectural Digest product is called Design Passport, which offers design-focused, cultural land and cruise itineraries. Signature members that meet certain criteria can become Architectural Digest travel specialists.
In order to book the product, consumers will call a toll-free number and work with agents to create vacations that might include architecture tours, museum and gallery visits, and stays at design hotels.
The plan is to have architects and designers travel with Design Passport guests.
The first Design Passport trip will be a 14-night Mediterranean cruise aboard the Seabourn Sojourn from Lisbon to Rome departing on Oct. 11.
"Architectural Digest readers took over 17.5 million international and domestic trips in 2009. This year, Design Passport will give them an entirely new way of appreciating their travel destinations," Giulio Capua, vice president and publisher of Architectural Digest, said in a statement.