The new Wellness Tourism Association (WTA) is now open to
qualifying agents, DMOs, hotels, tour operators and others in the wellness
The nonprofit organization is designed to act as a
networking group for members, who can use the WTA logo and receive a listing in
the WTA directory and access to a database of members. They also receive access
to industry research, marketing efforts, an annual meeting and access to WTA
"Our mission is clear and concise," co-founder
Andrew Gibson said in a statement. "We plan to support and further the
development of the wellness tourism industry through networking, education,
communication and marketing."
Gibson is the vice president of Accor Hotels' Well-Being and
Founding member Tom Klein, president and COO of Canyon
Ranch, said the WTA will be a voice for the wellness tourism industry.
Annual dues range depending on the membership category. Agents
will pay annual dues of $300, while hotels will pay $2,000.
The association was created by a group of wellness industry
executives. Its first board of directors includes representatives of hotels,
destinations, wellness retreats and media producers.