ASTA, CLIA and the Adventure Travel Trade Association have
joined the U.S. Wildlife Trafficking Alliance in an effort to educate travelers
about wildlife trafficking and avoiding the purchase of illegal wildlife
All three travel trade organizations have committed to
distributing educational materials to members, including the alliance's new "Know
Before You Go/Ask Before You Buy" digital toolkit.
The toolkit offers resources
to educate travelers on stopping wildlife trafficking, like pamphlets, info
graphics and public service announcements.
ASTA CEO Zane Kerby said the toolkit "gives industry
leaders a step-by-step guide for educating travelers about the potential
pitfalls they can encounter while shopping overseas."
In addition to the new members, several other travel
companies are alliance members, including Carnival Corp., Royal Caribbean
Cruises Ltd., JetBlue, Hidden Treasure Tours and Natural Habitat Adventures.
"It's exciting to see the U.S. travel industry step up
and use their deep relationships with the traveling public to raise awareness
about the global wildlife trafficking crisis and give unsuspecting travelers
the tools to make good buying decisions," said David Hayes, chairman of
the U.S. Wildlife Trafficking Alliance.