ASTA, CLIA and the Adventure Travel Trade Association have joined the U.S. Wildlife Trafficking Alliance in an effort to educate travelers about wildlife trafficking and avoiding the purchase of illegal wildlife products.

All three travel trade organizations have committed to distributing educational materials to members, including the alliance's new "Know Before You Go/Ask Before You Buy" digital toolkit.

The toolkit offers resources to educate travelers on stopping wildlife trafficking, like pamphlets, info graphics and public service announcements.

ASTA CEO Zane Kerby said the toolkit "gives industry leaders a step-by-step guide for educating travelers about the potential pitfalls they can encounter while shopping overseas."

In addition to the new members, several other travel companies are alliance members, including Carnival Corp., Royal Caribbean Cruises Ltd., JetBlue, Hidden Treasure Tours and Natural Habitat Adventures.

"It's exciting to see the U.S. travel industry step up and use their deep relationships with the traveling public to raise awareness about the global wildlife trafficking crisis and give unsuspecting travelers the tools to make good buying decisions," said David Hayes, chairman of the U.S. Wildlife Trafficking Alliance.

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