Citing travelers' increasing focus on wellness, the Travel Institute has partnered with the Wellness Tourism Association to craft a new course for advisors, Wellness Travel Specialist.
The course covers information on wellness travel terminology, trends, buyer profiles and products. It also includes advice on making wellness travel a successful niche. It is available on the Travel Institute's e-learning platform.
Advisors who successfully complete the course and pass an online exam will gain a Certified Wellness Travel Specialist designation.
Anne Dimon, CEO of the Wellness Tourism Association, co-authored the course with the Travel Institute over a period of nearly a year.
"The industry is slowly and smartly recovering," Dimon said in a statement. "At the same time, travelers are more mindful than ever about their health. This wellness travel course couldn't come at a better time for agents who are inevitably going to need to know how to serve them."