Travel advisors looking to sell sustainable-travel experiences now have access to four free marketing pages powered by Approach Guides.
The pages can be co-branded with an agency's information and sent directly to clients.
Released by industry nonprofit Travel for Better Foundation, the pages are pre-built with marketing copy and fall into four topics: The Conscious Traveler's Guide to Booking Better Trips, Designing Travel with Intention, Seeing a Destination Through the People Who Call It Home and Adventures Worth Sharing Across Generations.
There are no log-ins or integrations needed for advisors to access the pages; they are available online and created to help advisors communicate how experiences can benefit communities, said Annie Jones, chief program officer of the Travel for Better Foundation. She said the Approach Guides pages "tell a story in a way that resonates with today's traveler."
The pages feature a built-in lead magnet that enables agents to share the pages via social media through a downloadable QR code, in an email or with a web link. An AI Assistant tool can draft client-facing copy.