UpLift, a provider of consumer financing exclusively for the purpose of travel, added another airline and two tour operators to its supplier roster.

Lufthansa, American Airlines Vacations and Vacation Express joined as supplier partners.

The company also received $200 million in additional lending capability and $90 million in equity financing.

Among those participating in the new equity round are funds managed by affiliates of Fortress Investment Group, which contributed $75 million. Previous investors -- including former Expedia CEO Erik Blachford, PAR Capital with Draper Nexus, and Highgate Ventures -- put up the other $15 million.

UpLift CEO Brian Barth said its pay-monthly financing can help close sales, lengthen booking windows and help enable ancillary sales.

The plan is currently only available to consumer-facing supplier channels, but UpLift head of commercial Tom Botts said a pilot program offering the same services through travel agents will begin in the spring. His wife, Libbie Rice, is co-president of Ensemble.

"Of course, we're going to be agent-friendly, and quickly. It's critical to my marriage as well as my professional life," Botts said.


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