Approach Guides launches AI social media assistant: Travel Weekly

Content optimization platform Approach Guides has launched an artificial intelligence (AI) assistant that travel advisors can use to help create social media posts and emails.

Approach Guides has integrated an AI assistant into its destination content service for travel advisors.
Approach Guides has integrated an AI assistant into its destination content service for travel advisors. Photo Credit: Approach Guides

The AI solution is integrated into Approach Guides' free co-branded destination content service for advisors.

Company founder Jennifer Raezer said the tool will help advisors save time while improving their client outreach.

"From the beginning, our focus has been on providing an advisor-first destination content service that supports their marketing and sales efforts," Raezer said in a release. "The addition of the AI assistant is a big leap forward: Travel advisors can now effortlessly reach out to clients at all stages of their journey, whether it be to ignite travel ideas or foster excitement for an upcoming adventure."

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