NEW YORK -- Crystal Cruises became the first supplier to use
e-Marketing's E-brochure program, which enables agencies to e-mail
clients electronic brochures for free.
E-Marketing, an Atlanta-based communications firm with a
database of 43,000 agency e-mail addresses, unveiled two Crystal
brochures and the E-brochure program in a press conference here
Feb. 20.
Suppliers pay e-Marketing a one-time production fee of $15,000
for the brochures and 75 cents per delivered e-mail, said
e-Marketing president Michael Goldberg.
Suppliers will be marketing the program to agencies and
consumers.
Andy Leavitt, senior vice president of marketing for Crystal,
said the company will e-mail agencies and consumers in the next few
weeks to announce the availability of electronic Europe and
Alaska/Canada brochures.
Leavitt said the brochures advise agency clients and other
consumers to book with travel agencies.
GET MORE!
Be sure to look for further details on the program in an
upcoming issue of Travel Weekly.