David Scowsill, the recently departed head of the World Travel & Tourism Council
(WTTC), has been named CEO of EON Reality
, an augmented and virtual reality software developer headquartered in Irvine, Calif.
Scowsill, who will work out of a London office, has been a champion of the nascent field and told Travel Weekly last month that virtual reality would enhance the travel industry rather than compete with it.
"The opportunities -- be it children learning in a classroom, training tourism workers to spot potential terrorists, learning to repair jet engines or a terminally ill person visiting the world from their bed -- are huge," he said.
Dan Lejerskar, founder of EON Reality, said that Scowsill's international business experience as well as his vast network with global industry and government leaders made him "a perfect choice" to lead EON Reality "in our next accelerated growth phase."
"His experience in rapidly growing businesses combined with his experience working with industry and government leaders will strengthen EON Reality's rapid international growth," he said.
Prior to being CEO of WTTC, Scowsill worked for six years in private equity. He was also CEO of Opodo, a European online travel agency owned by nine European airlines, and worked for British Airways from 1993 to 1997.