Firm consolidates agency Web bookings: Travel Weekly

Firm consolidates agency Web bookings

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TORRANCE, Calif. -- Patheo is offering agencies several tools to expedite the booking of consolidators' fares, including one that will enable consumers to book from agencies' Web sites.

Patheo, based here, has relationships with 20 consolidators and a database of more than 8 million fares to help agencies leverage the power of their Web sites.

"We feel we are well-positioned to have a strong place in the travel agency market by providing the needed alternatives of low fares," said Hany Syed, Patheo's director of Internet retail distribution.

Patheo Retail Online Booking Engine(PROBE) lets consumers book consolidators' fares directly from agency Web sites.

PROBE can be installed on an agency's Web site in about 15 minutes, said Patheo chief executive officer and president Syed Hasan. The source code is downloaded and then PROBE is cut and pasted onto the agency site.

The agency specifies to Patheo the markup -- either by percentage or dollar amount -- and the consolidators whose fares it wants to resell.

With PROBE, on-line bookings can take place through Sabre, Galileo International or Amadeus reservation systems.

Formed by Infotech Marketing in 1996, the company name became Patheo in April 1999. Consolidators in its database include Trans Am Travel, Costamar, Picasso, Pacific Gateway, Skybird, Solar Tours and Agents Advantage.

Several agencies use an additional PROBE module to book published fares on their sites as well, Syed said.

Patheo charges a $500 setup fee for PROBE, with no monthly fee if more than 20 tickets are sold.

To sign up for PROBE, the agency has to be a member of Patheo Agency Link (PAL).

With the PAL network, instead of consumers booking directly from agencies' sites, the agencies check consolidators' fares and availability on a PAL site and book them there.

PAL facilitates the transaction between the agency and the consolidator, saving the agency the time and expense of telephone bookings.

Patheo charges agencies a PAL setup fee of $99 and a $19 per month service fee that's waived if 10 tickets are sold.

Some 15,000 agents in the U.S. are PAL members. Agents can sign up for PAL on Patheo's Web site at www.patheo.com.

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