Gordon Bethune to chair Cendant's TDS division

Cendant named Gordon Bethune, Continentals colorful, effective and sometimes controversial former chairman and CEO, to become chairman of its Travel Distribution Services division.

Bethune will continue as non-executive chairman at TDS when the company completes the spin-off of its travel distribution business to Cendant shareholders early in the fourth quarter of this year, Cendant said.

Bethunes first task will be to help Cendant chairman and CEO Henry Silverman identify and recruit a CEO for TDS from a list of finalists that already has been assembled, Silverman said.

Until then, Cendants president and CFO, Ronald Nelson, will continue serving as CEO and president of TDS on an interim basis.

Bethune joined Continental in February 1994 as president and COO, became its CEO in November 1994 and its chairman in September 1996, and is widely credited with having turned around the airlines financial and operational performance.

Bethune retired from Continental at the end of 2004. Most recently, he founded GB1 Partners, a privately held consulting firm to the travel industry.

To contact the reporter who wrote this article, send e-mail to Andrew Compart at [email protected].

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