Priceline.com picks up Shatner's option

Actor William Shatner, of "Star Trek" fame, will continue to be Priceline.com's spokesman for two more years and will expand his role to television commercials, Priceline.com said.

New television commercials featuring Shatner are expected to air beginning in the first quarter of 2000.

Shatner first began appearing on behalf of Priceline.com in April 1998 with the message that the Web-based service would be "big ... really big."

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