Travelocity, Preview complete merger

By
|

FORT WORTH, Texas -- Travelocity.com and Preview Travel closed on their merger and said the integration of their Web sites into the "new" Travelocity.com is under way and will be completed this summer.

The combination of Travelocity and Preview, both of which launched four years ago, creates a Web travel juggernaut, with 1999 combined sales of $1.2 billion and a place among the largest travel agencies, on line or off.

"Preview Travel has helped to define an industry since launching on line in May of 1996. The new Travelocity.com is now the clear leader in the Internet travel market," said Preview's founder and chairman, James Hornthal, who will now be vice chairman of Travelocity.

Hornthal and Christopher Clouser, formerly Preview's president and chief executive officer and now a strategic advisor to the new Travelocity.com, posted a letter on the Previewtravel.com site, saying, "We would like to thank the customers, employees and shareholders who have supported Preview Travel over the years."

The merger was announced last October and was wrapped up on March 7 when Preview stockholders voted 70% of the company's outstanding shares in favor of it. Preview shares, which traded on Nasdaq under the PTVL symbol, converted one-for-one into the new Travelocity.com.

Travelocity.com went from being wholly owned by Sabre to being 70% owned by the CRS company and 30% publicly owned, with its shares trading on Nasdaq as TVLY. On the first day of trading Thursday Travelocity.com ranged between $39.125 and $51.875 per share.

Travelocity.com and Preview Travel sites will remain fully operational until the integration is completed so that members can book on both sites during the process.

Preview told its members, "When we do switch to a new site, we'll ensure a smooth transition of all your account information and travel plans."

Travelocity.com recently added a set of new travel tools, including Dream Maps that enable members to specify what they want to spend for air fare and then view a U.S. map that shows where they can travel for that amount.

Additionally, vacation and cruise content from Preview is now available in the Travelocity.com Vacations center.

Terrell Jones, president and chief executive officer for Travelocity.com said, "This is only the beginning as we aggressively move to fulfill our vision. Many more improvements will be made throughout the year as we fully integrate the two sites."

The new company is headquartered here, as the old Travelocity.com was, and will have offices in San Francisco, which was Preview's headquarters, and in New York, and customer service centers in San Antonio and San Francisco and Sacramento, Calif.

From Our Partners


From Our Partners

Small Groups, Big Adventures
Small Groups, Big Adventures
Watch Now
TTC Tour Brands — How We Lead: What Tour Directors Know About Leadership
TTC Tour Brands — How We Lead: What Tour Directors Know About Leadership
Read More
Discover Houston, A World in a City
Discover Houston, A World in a City
Register Now

JDS Travel News JDS Viewpoints JDS Africa/MI