Silversea Cruises said that for the first time it has included Quick Response (QR) barcodes in its new brochures for the 2015-16 season.

The codes can be scanned with smartphones and tablets to bring up images and unlock additional information from the brochures.

Silversea said its paper catalog is 192 pages and there is a separate 157-page brochure just for its expedition ships and cruises. Both are available also in digital form.

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