MIAMI -- Carnival Cruise Lines plans a new trade-focused print ad
campaign that features testimonials from travel agents.
The line said that in the campaign, which will break in mid-May,
five travel agents will share effective sales and marketing
strategies and offer Carnival- and cruise-focused insights.
Amy Tu of 7 Blue Seas Travel, Pasadena, Calif.; Steve Cape of
Springdale Travel, Mobile, Ala.; Makis Xenatos of Liberty Travel,
New York; Lee Kissner of Players Travel, Las Vegas; and Jeff Kivet
of Cruise Value Center, East Brunswick, N.J., will be the first
agents featured in the campaign.
Carnival said other agents currently are being interviewed for
future versions.
To contact reporter Rebecca Tobin, send e-mail to [email protected].