Azamara Cruises is creating an advisory council of travel advisors to share feedback and insights directly with the cruise line.
The council will have 10 members, who will hold the council position for one year. Azamara sales managers will select the members from the U.S. and Canada.
The council's perspectives will "shape future programs, tools and initiatives that support advisor success and enhance guest satisfaction," the cruise line said.
Each member will bring at least five years of cruise-focused experience. They must also have sailed and sold Azamara.