Carnival Cruise Line has launched an online contest in which
travel agents must respond to questions about the cruise line with emoji faces.
The "Choose Fun! Emoji Contest," which can be
accessed on Carnival's Trade Facebook page, begins Sept. 24 and continues
through Oct. 5.
The grand prize is Caribbean cruise for two of up to 7 days
in a balcony stateroom There are also daily gift card giveaways.
Agents can play once a day during the 12-day promotional
period from their PC desktop or mobile phone.
To play, agents answer questions designed to teach them more
about Carnival. The questions are in multiple choice, question-and-answer, and
fill-in-the-blank formats, each using emoji as answers or clues.
Carnival senior vice president of sales and trade marketing
Adolfo Perez said the contest was a way to make learning fun, in keeping with
Carnival's longstanding brand identity.