Carnival Cruise Line is teaming up with the acrobatic
basketball entertainment of the Harlem Globetrotters in a new cross-marketing
Globetrotters games will feature Carnival in-game integrations,
giveaways and joint marketing efforts such as a designated Choose Fun Zone
seating area with branded signage, playful decor and player interactions.
Carnival said the partnership will also provide it with "traditional
marketing assets" to support its charitable partners' initiatives.
"The Harlem Globetrotters are synonymous with fun,
helping families create wonderful memories -- and our brands align so well
together," said Scott Becher, vice president, head of partnerships for
Carnival Cruise Line.
Carnival is launching an exclusive "Trot the Globe"
sales event from May 21 to 23.
Founded in 1926, the Globetrotters perform more than 400
exhibitions a year featuring dribbling stunts, trick shots, comedy and unusual
passes and dunks.