A new Carnival Cruise Line marketing campaign focuses on how
fun its guests are.
“The Fun Ones” campaign celebrates “the playful spirit of
Carnival’s guests, how they choose fun, and the unique bond they have with
their fellow cruisers,” the line said.
Pete Callaro, Carnival’s senior vice president of brand and
product marketing, said in a statement, “We all have a ‘Fun One’ in our lives --
someone we love to be around or want to be like. ... When consumers see the new
spots, they will recognize the ‘Fun One’ in their lives and be inspired to have
that fun together on a Carnival cruise.”
Carnival said the campaign is an evolution of the Choose Fun
campaign it launched in 2018 and introduced Shaquille O’Neal as the company’s chief
fun officer. Imagery in the new ads use tag lines like “The Fun Ones Plan for
No Plans” and “Choose a Vacation as Fun as You.”
Commercials will air in markets such as Los Angeles, Dallas,
Atlanta, Tampa, Houston and Orlando on television and radio, as well as on
YouTube and Hulu.