SAINT-NAZAIRE, France -- Celebrity Cruises revealed new menus,
entertainment and spa/wellness programs for the Celebrity Apex during a
hard-hat tour at Chantiers de l’Atlantique on Tuesday.
Celebrity Edge, first floated in 2018, has been a wildly
successful ship, according to Vicky Garcia, COO and co-owner of Cruise
Planners. But, for this second in the series, Celebrity didn’t rest on its Edge
“They tweaked things to be even better and different,”
Garcia said during a walk-through of Celebrity Apex, which is scheduled to
debut in Europe in March.
Celebrity president and CEO Lisa Lutoff-Perlo said that as
the company builds ships, “We make a lot of changes along the way. We do it
because we want it perfect.”
The biggest changes with Apex, she said, involve the
Three new stage shows are set for The Theatre, along with
new technology such as towering LED screens that curve around the stage to make
the performances more immersive and exciting.
The new productions include “Crystalize,” which Celebrity’s
new vice president for entertainment Lisa Lehr called “our eye-candy tech show.”
It employs lasers, video, aerial acrobats and an underwater ballet sequence
made possible by one of those new tech marvels: a towering scrim with eight 20K
laser projectors that creates a 360-degree, wraparound picture for the
“Rockumentary” stars classic rock moments from
Wembley Stadium to Woodstock. In a twist, audiences get to decide the
finale by voting in advance using the Celebrity app.
And “Tree of Life,” a “feel-good show,” in Lehr’s words,
features a 20-foot tall “tree” with more than 3,000 LED leaves.
Meanwhile, Eden, the triple-deck, glass-walled lounge in the
aft of the ship, will have a theme that changes daily, with daytime activities
that are carried through in the nighttime entertainment. For example, a daytime
guided meditation will be followed by a “Night of Chill” ultra-lounge concept with
Another day, interactive art experiences will lead into “Night
of the Arts,” with interactive performances.
“Eden is beautiful, one of the most stunning spaces I’ve
seen on a ship,” said Tawnee Sons, a Cruise Planners agent. When Edge came out,
Eden had a “unique, artsy concept” that enthralled some but put off others, she
said. Sons thinks the revamped programming there should appeal to a wider range
The ship’s nightclub, The Club, will provide more intimate,
cabaret-style entertainment such as new takes on classic circus acts with
aerial acrobatics. During the day, The Club will host all kinds of activities,
from live-band karaoke to archery and dance classes.
When it comes to dining changes, new and expanded menu
offerings are planned in many Apex venues.
Cornelius Gallagher, vice president of food and beverage at
Celebrity, created fresh signature dishes for each of the four main dining
rooms: Cosmopolitan (new American with international influences), Cyprus
(Mediterranean), Normandie (French) and Tuscan (Italian). An enlarged galley
enables expanded offerings in Raw on 5 and the Magic Carpet, the movable,
cantilevered platform that is the hallmark of the Edge series.
The Fine Cut Steakhouse, which Gallagher said is Edge’s
busiest specialty dining venue, will be getting upgraded proteins. And items
will be added at the Rooftop Garden Grill, as well. (There, additional canopy
coverings and screens will calm the wind.)
Gallagher also revamped the Eden menu, with an emphasis on
flavor and local sourcing. For example, when the ship is in Spain, one dish
could be fresh-caught, blazing-red carabiniero jumbo prawns.
A new story line for Le Petit Chef, the 3-D digital
animation in Le Grand Bistro, is also coming.
Plus, Celebrity Apex will be adding the Craft Social Bar,
which debuted on Celebrity Equinox. This casual spot offers draft cocktails,
wines on tap and more than 50 craft beers served by a cicerone (a certified
beer sommelier). Celebrity-style comfort food will be available -- think mac and brie or Kobe beef sliders.
When it comes to the spa, a new collaboration with
OneSpaWorld is creating broader wellness programming. Apex will offer F45
training, popularized by the actor Mark Wahlberg. The 45-minute sessions
involve cardiovascular, strength and interval training.
A new Women in Wellness program will highlight practices by
noted influencers like Katie Brauer, yoga master and founder and CEO of The
Yoga Professional, and Ruth Zukerman, co-founder of Soul Cycle and Flywheel Sports.
Local ingredients from visited destinations will be
incorporated into a new Destination Wellness program.
Joyce Landry, CEO of Landry & Kling Global Cruise
Events, a meetings specialist, liked what she saw on Apex.
“Edge is a beautiful ship, but when you create something
new, you can have these little adjustments that elevate it to the next level.”she
said. “Celebrity has done that with Apex.”