Celebrity River Cruises will cruise the Rhine and Danube in its first season in 2027.
The brand, an offshoot of ocean line Celebrity Cruises, announced plans earlier this year to expand into river cruising with an initial order of 10 ships. The design of the ships will be inspired by the Edge-class ocean ships and operate with an all-inclusive model. Alcoholic drinks, WiFi and one excursion per port will be included in the fare, a Celebrity spokesperson confirmed to Travel Weekly.
The river cruise line said it will unveil itinerary details and open bookings this summer.
The Rhine and Danube are Europe's two most popular waterways for river cruises. The Rhine alone carries about a quarter of river cruise passengers each year, making it the most popular, followed by the Danube, according to Cleveland Research Company.
Royal Caribbean Group CEO Jason Liberty said during the company's Q4 earnings call in late January that expansion into river cruising "is not a hobby for us."
"We are taking this extremely seriously, and we want to make sure we can live up to delivering the best vacation experiences in the world and make sure we're doing so in a responsible way," Liberty said.
Liberty indicated that about half of Royal Caribbean Group's guests have experienced or intend to take a river cruise.
Travel advisors have said that Celebrity's loyal customer base and brand recognition could lure a younger crowd.
Celebrity is just one well-known brand wading into river cruising. Lindblad Expeditions has partnered with Transcend Cruises to sail the Rhine, and tour operator Trafalgar will offer Danube and Rhine itineraries.