Effy Jewelry, a prominent retailer at ports of call throughout the Caribbean and Alaska, will open boutique shops on three Princess Cruises ships, starting next month.

The ships are the Caribbean Princess, Emerald Princess and Island Princess.

The two companies said Effy stores will feature jewelry curated specifically for Princess guests on cruises to the Panama Canal and in the Caribbean.

Effy will also create a limited-edition, exclusive onboard collection to mark Princess Cruises’ 50th anniversary.

Marsha St. Hilaire, vice president of in-house retail services for Princess, said Effy ranks as the highest-selling brand of fine jewelry on Princess ships.


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