The first ship from MSC Group's new luxury brand, Explora Journeys, will house a Rolex boutique.
The 922-passenger Explora I will include a retail shop selling only timepieces by the Swiss watchmaker. According to the line, the store will be the first Rolex boutique at sea.
Shop staff will be trained by Rolex to assist travelers with their purchases, Explora said.
The Rolex shop is not the only first for Explora. The luxury line will partner with Steinway and Sons to place three Steinway Spirio player pianos throughout the ship.
The Explora I will debut on July 17, sailing a five-day cruise from England to Norway.