Holland America Line is motivating past cruisers to spread the word about the brand to first-timers.
HAL has launched its "Refer a Friend" program, offering past guests a $50 future cruise credit for referring a friend who has never sailed on HAL. The line will award the credit once the booking is made.
The friend will receive $50 in onboard credit per person.
The program, which HAL said would run indefinitely, is part of a strategy by parent company Carnival Corp. to attract first-time cruisers ahead of Wave season.