Holland America Line named Lisa Blake as business development
manager, affinity & diversity group sales, a new position.
HAL said Blake "will aim to expand group sales and work
with travel advisors looking to grow their business in the affinity and
diversity market, including but not limited to women, a variety of ethnicities,
people with disabilities and the LGBTQ community."
Blake will report to Denella Ri'chard, HAL senior director
of trade communications and engagement.
Most recently Blake was a general manager responsible for
opening a new Hampton by Hilton hotel in Locust Grove, Ga., near Atlanta, where
she resides.