Holland America Line overhauling art program

|
Copenhagen-based photographer Nikolaj Lund, who specilizes in photos of musicians, will be one of the artists initially featured in a new program on Holland America Line.
Copenhagen-based photographer Nikolaj Lund, who specilizes in photos of musicians, will be one of the artists initially featured in a new program on Holland America Line.

Art for purchase on Holland America Line ships will be supplied by London-based ArtLink, which has been working with designer Adam Tihany on decorating several HAL and Seabourn vessels.

The move displaces Park West Gallery, the dominant art auction operator in the cruise industry.

HAL said ArtLink will offer a number of "interactive art events," and eventually stock art related to the regions where ships sail.

"The program will be centered in an onboard gallery space exhibiting works by emerging artists curated from the destinations visited by the ships," HAL said.

The partnership will begin this summer and be on all ships except the Prinsendam by the end of 2018.

On its website, ArtLink is soliciting artists to put works on exclusive consignment for display with HAL. It is pitching the cruise ships as 14 art galleries and said that artists would be exposed to 1 million potential buyers a year.

During a launch period, the galleries will feature works by a select group of emerging international artists. The general collection will gradually be replaced by changing exhibitions curated to reflect the regions where ships sail.

Art displayed will only be available to HAL guests, who will be invited to view the pieces at cocktail parties, attend talks, meet visiting artists and browse the galleries independently.

Future plans with ArtLink include an onboard residency program where guests will have the opportunity to attend live demonstrations and hands-on workshops with visiting artists and curators. HAL said it also plans to develop shore excursions that visit emerging artists in their workshops and galleries ashore.

HAL president Orlando Ashford said, "As with many aspects of our onboard experience that have been elevated successfully over the past few years, we wanted to enhance the way art was presented onboard and reflected throughout the cruises in a way that was meaningful to our guests."

Comments
JDS Travel News JDS Viewpoints JDS Africa/MI