MSC Cruises USA named Joe Jiffo senior vice president of
sales, effective April 11.
Jiffo succeeds Ken Muskat, who departed earlier this year to
become president of SkySea Cruises, a Chinese cruise brand.
Prior to joining MSC, Jiffo served as vice president of
sales for Exclusive Group Travel, a division of Tourism Holdings Inc. Jiffo has
also held leadership roles at Ensemble Travel Group as well as multiple cruise
lines.
"Joe is well-respected and has a proven track record of
exceeding sales goals and increasing market share," commented Roberto
Fusaro, president of MSC Cruises USA.