MSC Cruises will debut a digital wayfinding, guest experience and concierge service on the MSC Meraviglia, a ship scheduled to start service in the Mediterranean this summer.

The concept will be called MSC for Me and will involve fitting the ship with 16,000 points of connectivity, 700 digital access points and 114 interactive screens as well as allowing lock access to 2,244 staterooms.

MSC said the technology has been several years in development and partners Samsung, Hewlett Packard Enterprise and Deloitte Digital have helped to refine the concept.

The second ship to get MSC for Me will be the MSC Seaside, scheduled to debut in November in Miami and serve the Caribbean year-round. MSC said it envisions MSC for Me on all 11 of the ships it has contracted to build in the future.

"We've already invested about $21 million in the first two ships alone, to develop technology and infrastructure that is capable of meeting the needs of guests for years to come," MSC executive chairman Pierfrancesco Vago said.

MSC for Me will provide 130 "smart" features, the company said. The services include:

Navigation: a digital way finder that provides guests with advice, guidance and information on what's onboard. The technology is similar to smart maps, MSC said, and will help parents to locate their children.

Concierge: allows guests to book services, restaurants and excursions.

Capture: offers digital immersive discovery through virtual reality to preview excursions. A gallery with interactive screens shows the story of a guest's trip, which they can share with others.

Organizer: a planning tool for guests to check in with their mobile device, book trips, seats for shows or a restaurant table, before embarking or when onboard.

TailorMade: a digital personal advisor that will provide recommendations based on preferences. Intelligent face recognition will help staff take care of guests in a personalized way. Interactive bracelets will connect guests to the ship's services and will activate geo-located suggestions through 3,050 Bluetooth beacons.

The timing of MSC's launch of MSC for Me means it will become available on a North American ship about the same time that Princess Cruises debuts its Ocean Medallion and Ocean Compass digital services that were announced by Carnival Corp. CEO Arnold Donald at CES 2017 in Las Vegas in January.

MSC made its announcement for MSC for Me at the ITB Berlin travel show.

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