Margaritaville at Sea is launching its first-ever national brand campaign this month with the motto, "Welcome to Somewhere."
The campaign will be distributed across television streaming services, direct mail, YouTube, audio streaming services, web ad placements and digital out-of-home advertising.
A 30-second video advertisement features guests and crew members on a ship humming and whistling along to Jimmy Buffet's "Margaritaville."
The campaign is designed to paint Margaritaville at Sea's ships as relaxing escapes and spaces to deepen personal connections, according to the cruise line.
Margaritaville at Sea will launch its third ship, the Beachcomber, next year. The 2,702-guest ship will be the brand's first to homeport in Miami and will be the largest in the fleet.