Jim Berra
Royal
Caribbean International said that Jim Berra will become its new chief marketing
officer.
Berra has
been senior vice president and chief marketing officer at Carnival Cruise Line
since 2008.
“We
are delighted to have Jim join our team,” Royal Caribbean President
Michael Bayley said in a statement. “With so many exciting initiatives on the
immediate horizon for our brand, we feel that Jim’s impressive history of
creativity and proven results will continue the momentum of innovation the
brand has created.”
Berra is the
second high-level Carnival executive to depart this month. Earlier, Carnival
said Ruben Rodriguez, its executive vice president of shipboard operations, is
leaving effective July 23.