Thanks in part to $16 million in private investment, Puerto Vallarta's Cruise Port Authority has completed construction on its Los Alambiques cruise passenger welcome center and Hacienda Tequilera, a themed shopping center.
The decision to revamp Puerto Vallarta's port, Puerto Magico, comes on the heels of Mexico's National Development Plan 2019-2024 as well as the National Plan of Ports and Merchant Marine 2019-2024, which were put in place to develop new port and tourist businesses to create more employment for the local community.
The project also includes developing new port facilities to increase capacity and efficiency as well as attract private investment to minimize the use of public resources.
The new welcome center has three buildings, each drawing on designs and aesthetics from the tequila haciendas and sugar mills that have been endemic to the state of Jalisco for decades. The buildings house a duty-free shop and offices for local authorities and for U.S. Customs and Border Protection.
The Hacienda Tequilera is an expansive shopping center that sells tequila and other regional products. The Hacienda will also be a stage for cultural productions and other entertainment. Puerto Magico has 76 stores, including a tequila museum, a chocolate museum, jewelry stores, clothing retailers and restaurants.
The new Fish Market dining concept at the Villa Premiere Boutique Hotel & Romantic Getaway in the resort city. Photo Credit: Meagan Drillinger
For passengers able to linger a little longer in the destination, Puerto Vallarta is showing off a few new developments for the coming tourist season.
The Villa Premiere Boutique Hotel & Romantic Getaway has unveiled the Fish Market dining concept. The sea-to-table experience takes ingredients straight from its doorstep, the Bay of Banderas. The menu features mahi-mahi, red snapper, sea bass, octopus, crab, lobster and clams. Guests can select their ingredients and style of preparation, from grilled to fried, ceviche or sashimi.
In terms of destination highlights, Puerto Vallarta is beefing up marketing efforts to smaller towns and cities to the south, such as El Tuito and Playa Majahuitas.
These off-the-radar hideaways highlight the regional cultural side, out of the limelight of the typical tourist attractions. These spots, along the raw and wild Costalegre, put a different lens on Puerto Vallarta, exposing the indigenous communities, local traditions and less-developed coastlines that have remained insider secrets for so long.
Visitors heading up the coast into Riviera Nayarit next year can experience the new Susurros Del Corazon hotel, an Auberge Resort. The resort in Punta Mita will open in March and will offer an elevated "beach bungalow" experience on a quiet stretch of beach. The resort will have 59 suites and 30 residences on a cliff overlooking the Bay of Banderas. Rooms will be available in Beach Casitas, Hacienda Villas, Ocean Bluff Villas and a sweeping Presidential complex that cascades down the hillside toward the ocean.