Norwegian
Cruise Line said it has retained the Atlanta office of BBDO as its new creative
partner for future advertising campaigns. The decision follows a competitive
review of the ad account.
Previous
Norwegian ad campaigns, including its current “Cruise Like a Norwegian” theme,
had been developed by the Martin Agency.
Frank Del
Rio, CEO and president of Norwegian Cruise Line Holdings, has indicated the
company would be seeking a more global platform for its marketing message.
"Our goal is to help potential cruisers discover the
revolutionary experiences that Norwegian brings to its cruise travel,” said Drew
Panayiotou, president and CEO of BBDO Atlanta. The first new work from BBDO is
expected to debut in January 2016, Norwegian said.