Princess Cruises partners with celebrities on wine and liquor branding

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Love Prosecco by Britto is part of Princess Cruises' Love Line Premium Liquors collection.
Love Prosecco by Britto is part of Princess Cruises' Love Line Premium Liquors collection. Source: Princess Cruises

Princess Cruises has introduced its Love Line Premium Liquors collection, which were crafted in collaboration with celebrities Pitbull, Jason Aldean and Romero Britto.

Voli 305 Vodka was created in partnership with Miami musician and entrepreneur Pitbull.

Starting this summer, Voli 305 Vodka by Pitbull will be available on Princess ships.
Starting this summer, Voli 305 Vodka by Pitbull will be available on Princess ships. Source: Princess Cruises

Artist Romero Britto and winemaker Villa Sandi have joined forces to unveil Love Prosecco. The sparkling wine is part of the dining experience at the Love by Britto restaurant aboard Sun Princess and is available in bars across the Princess fleet.

Princess describes the prosecco as having "a nuanced interplay of dry melon fruit, transitioning seamlessly into a luxurious burst of fine mousse. Its liberating flavors dance on the taste buds, with notes of lemon, mineral and white peach imparting a symphony of taste sensations."

The label and the box were designed by Britto.

Three Melorosa wines are from country music star Jason Aldean, his sister Kasi Wicks and her husband, fellow country music artist and entertainer Chuck Wicks. Sauvignon Blanc, Red Blend and Cabernet Sauvignon varieties are available. 

Princess described the Sauvignon Blanc as crisp and accentuated by hints of herbs and grasses. The Cabernet Sauvignon is fruit-forward and embodied with fruit notes of blueberry and blackberry, complemented by nuances of earth, dust, mocha and cedar, Princess said.

The Love Line Premium Liquors collection is now available aboard the Sun Princess and will be available across the Princess fleet soon. 

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