Princess Cruises in early 2015 will introduce Discovery at Sea, onboard activities and shore excursions based on programming from Discovery Communications, the parent company of the Discovery Channel, TLC, Animal Planet and the Science Channel.
Some of the integrations guests will experience are based on popular themes and programs such as “Shark Week,” “Mythbusters” and “Deadliest Catch.”
For example, the Shark Week at Sea activity will “challenge adults and kids alike, testing their knowledge of the ocean with trivia games.”
On shore, guests will see a destination’s native animals up close during Animal Planet tours. Guests will pan for gold in an excursion inspired by the Discovery Channel show “Gold Rush.”
“This is such an exciting partnership between our two companies because we are both passionate about exploring the world,” said Jan Swartz, president of Princess Cruises.