Viking and China Merchants Group plan to launch a cruise line for Chinese guests. 

China Merchants Group's shipbuilding subsidiaries will partner with the joint venture to design and build ocean cruise ships. 

Viking chairman Torstein Hagen aims to "bring the Viking travel lifestyle to more Chinese travelers more quickly, satisfying the Chinese market's unmet demand for a greater choice of sophisticated travel." 

Viking operates six ocean ships and 72 river vessels.

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