Viking is now the official cruise line for the PGA Tour, the main professional golf tour in the U.S.
The partners announced a multiyear marketing partnership. Viking is also the official cruise line for PGA Tour Champions, a senior tour for golfers over age 50.
The agreement, which runs through 2030, focuses on promoting the Viking brand through media and digital placements on PGA Tour platforms.
"Both golf and travel are important priorities in the lives of many Viking guests, so partnering with the PGA Tour is a natural fit and builds on our continued commitment to support cultural programming and events," said Viking executive vice president of marketing Richard Marnell.
Viking recently announced an agreement with the Norwegian Football Federation, making Viking the main sponsor for the National Team Academy and Norway's U-level national teams.