MEXICO CITY -- Camino Real Hotels and Resorts, Mexico's oldest
hotel company, launched its Ejecutivo brand with the opening of the
137-room Camino Real Ejecutivo Perinorte in an industrial area
north of Mexico City.
Ejecutivo is the company's new hotel brand geared to business
travelers in Mexico. The hotel is located in an area that's home to
numerous Mexican firms and U.S. multinational corporations, the
Ejecutivo brand's major target markets.
Olegario Vazquez Aldir, CEO of Camino Real Hotels and Resorts,
said the company is bullish on its prospects for tapping the
lucrative business market in Mexico.
He said it will do this by maintaining its focus on offering
luxury accommodations and efficient service while introducing
amenities for the business traveler.
About 65% of the brand's customers are expected to be Mexican
businesspeople, with the bulk of international visitors coming from
the U.S.
Built at a cost of $10 million, or about $70,000 per room, the
Camino Real Ejecutivo Perinorte features more than 3,200 square
feet of meetings space with room for functions of up to 300
people.
The hotel also offers a 24-hour business center with secretarial
services, a fitness center, a lobby bar, a restaurant and 24-hour
room service.
Rooms come with the latest amenities, including two-line phones,
Internet access, an oversize work desk and a safe-deposit box big
enough to store a laptop.
The hotel is offering an introductory rate of $85 a night,
double. Regular rates are expected to fall below what Camino Real
typically charges. The Camino Real Mexico City, for example,
charges about $196 a night.
Additional Ejecutivo properties are planned for Torreon, Perisur
(south of Mexico City) and Guadalajara.
Camino Real operates 15 properties in metropolitan, resort and
colonial cities such as Acapulco, Cancun, Huatulco, Puerto
Vallarta, Guadalajara, Mexico City, Saltillo, Loreto, Villahermosa,
Tuxtla Gutierrez, Tijuana, Cuernavaca, Oaxaca and Puebla, all in
Mexico, and El Paso, Texas.
For information or reservations, call (800) 7-CAMINO or visit www.caminoreal.com.
Getaway packages offer extra night free
MEXICO CITY -- Camino Real Hotels and Resorts is offering
getaway packages starting at $118 per night, double, with a third
or fourth night free at select properties.
Available through April 26, the rates apply to deluxe- and
club-category rooms and include daily breakfast with gratuity. Club
rooms include a $25 food and beverage credit per room each
night.
As part of the package, the Camino Real Loreto includes greens
fees for two guests at the 18-hole Loreto Golf Course.
Rates range from $118 a night, double, for a deluxe room at the
Camino Real Tuxtla Gutierrez to $196 at the Camino Real Mexico
City. Camino Real pays 15% commission.
For information or reservations, call (800) 7-CAMINO or visit www.caminoreal.com.