FAO Schwarz Store to Anchor $120 Million Pointe Orlando

By Mary A. Mitchell

Reed Travel Features

ORLANDO, Fla. -- The outside, which resembles an upturned toy box, spills giant toys such as a 32-foot-tall Raggedy Ann and a 32-foot-tall teddy bear onto the pavement.

The newly opened FAO Schwarz flagship store, near the Orange County Convention Center on International Drive, has been known to cause traffic jams. The 37,000-square-foot store, one of five flagship stores nationwide, is a centerpiece of the $120 million Pointe Orlando development. The 450,000-square-foot complex of attractions, dining and shopping will celebrate its grand opening on Nov. 21.

By that time, according to a company spokesman, an assortment of packages for agents and operators will be available. Themed dining will include branches of several South Florida restaurants, such as the Modern Art Cafe, with moderately priced gourmet fare, and Monty's, a seafood house that serves conch chowder and she-crab soup. Greg Norman's Down Under Grill, one of two restaurants bearing the golfer's name, will be a part of the offerings as will Billboard Live!, a restaurant and nightclub owned by Billboard magazine. Former, current and future National Football League players are expected to make regular appearances at the NFL Players Grill.

Meanwhile, the FAO Schwarz store is drawing throngs with a piano keyboard like the one in the movie "Big," an FAO Schwarz candy store, Barbie's Street of Dreams and a "Star Wars" shop with replicas of Imperial Walkers and an interactive Darth Vader figure. At one end, an oversize reproduction of a 1950s-style tin doll house holds collectible dolls. In another corner, the vehicle shop provides a selection of remote-control cars, including a special Corvette. Characters, such as Raggedy Ann and Barbie, walk through the store.

Pointe Orlando's other anchors will be a 21-screen theater with stadium seating and an IMAX 3-D theater; a WonderWorks attraction with interactive exhibits, and a Foot Locker store.

For more information, contact the Pointe's offices at (407) 248-2838.

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